Black At is a formidable movement that has emerged with the primary aim of providing unprecedented opportunities to black creators on a global scale. Inspired by the tragic passing of George Floyd, our mission is to establish inclusive environments conducive to meaningful engagement and business collaboration.

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In the year 2022, we undertook a momentous initiative during the esteemed Cannes Lion Festival of creativity. Our objective was to foster a vibrant community of esteemed black executives, with the overarching goal of amplifying representation and expanding prospects on the grandest stage of advertising, media, and technology. Thus, Black at Cannes was conceived. Commencing with a modest membership of just ten individuals, we rapidly scaled our community to encompass over one thousand distinguished black senior executives hailing from various corners of the world.

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Our unwavering focus revolves around instigating transformative change and generating unparalleled opportunities for our community. We achieve this by ensuring robust representation, facilitating impactful B2B collaborations, and cultivating our distinct spaces. The culmination of our efforts materialized in the form of the Culture Book, meticulously documenting all events orchestrated by black vendors at Cannes. In addition, we orchestrated a series of engaging fireside chats and fostered valuable B2B interactions. Our ultimate objective is to foster an environment brimming with opportunities, facilitating critical conversations that empower our community.